CIM PROFESSIONAL Diploma
The CIM Professional Diploma in Marketing is vital for marketers who are concerned with managing the marketing
process at an operational level and have a future management role in mind.
EntRY cRitERiA
A Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits
come from marketing OR three plus years’ of appropriate experience working in Marketing.
couRsE DuRAtion
The course can be studied either by the Executive Programme, Saturday Seminars, Evening Classes or by Distance
Learning and normally takes 12 to 18 months to complete.
AssEssMEnt
The Professional Diploma is assessed through one examination and 3 work-based assignments.
These assignments are practical applications of the theory to your organisation.
stuDY MEtHoD
Delegates may elect to study by evening classes in Cambridge, Saturday Seminars in Bristol, Cardiff, Guildford, Leeds
and Edinburgh, or by Executive Weekend courses in Cambridge, Manchester and Plymouth. Alternatively delegates
may study by Distance Learning over 1 or 2 years.
couRsE contEnt
For more information contact the college on 0870 2413292 or visit the college website www.marketingcollege.com
the Professional Diploma includes the following modules
CIM Professional Diploma tHE MARkEting PLAnning PRocEss
Delegate June 2008
This module is designed to provide a detailed understanding of the synergistic planning process and its links with the
“I passed both exams so have delivery of marketing strategy.
now completed my Diploma
which is great. Even more
DELivERing custoMER vALuE tHRougH MARkEting
exciting is that I’m getting to
This module focuses on the development and delivery of effective marketing mix strategies. Topics include the
use lots of it in my job. I found
development of the product portfolio, managing marketing channels, managing the communications mix and
the Marketing Management in
managing the service expectations of customers.
Practice module very helpful
in my team management and
MAnAging MARkEting
have applied lots of the things
The module is about developing the marketer as a manager giving them the knowledge and understanding required to
I learnt. We’ve been through
develop and manage the marketing infrastructure and the organisation’s capability and capacity.
all the Belbin team roles as
a team which has been very
PRoJEct MAnAgEMEnt in MARkEting
useful amongst lots of other
This module focuses on the development of a management process to support the creation and control of marketing
things. So I wanted to say a
projects, including the use of research and information and preparing proposals and briefs to identify needs
big thank you both for helping
comprehensively.
me pass the course and more
importantly (to me!) giving me
lots of practical advice that has
been invaluable in my job.”
Ruth Smyth, Marketing Analysis
Manager, The RSPB
16 | CMC 2009