CIM CAM DIPLOMA IN DIGITAL MARKETING
This diploma provides delegates with both knowledge underpinning the principles of
digital marketing and skills to undertake digital marketing planning. It is intended for those
managing teams.
Entry Qualifications
To gain entry onto this CAM Diploma, you must have either a degree in any discipline, a BTEC in Business
Studies or a minimum of 2 years’ experience in Sales or Marketing. Exemptions are available for graduates
with a level 4 CIM qualification.
ASSESSMENT is via Assignment for all three modules and takes place in June and December each year.
Digital Marketing Essentials
This unit aims to provide delegates with the skills and knowledge necessary for digital marketing within
organisations. The four sections are Digital Tools, Planning, Implementing and Monitoring. Course content
includes: SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social
media, digital metrics, A/B Tests and Usability studies, legislation, regulations and codes of practice. This
module alone will give delegates the CAM Award for Digital Marketing Essentials.
Digital Marketing Planning
The unit aims to provide delegates with the skills and knowledge to understand the fundamental planning
concepts for an online organisation together with key factors in implementation, measurement and
evaluation of successful campaigns. This module alone will give delegates the CAM Award for Digital
Marketing Planning.
Marketing and consumer behaviour (double module)
See CAM Diploma in Marketing Communications unit
CIM CAM DIPLOMA IN MANAGING DIGITAL MEDIA
This diploma provides delegates with the knowledge and skills to manage digital marketing and
communications campaigns and is aimed at the digital practitioner.
Entry Qualifications
To gain entry onto this CAM Diploma, you must have either a degree in any discipline, a BTEC in Business Studies or
a minimum of 2 years’ experience in Sales or Marketing. Exemptions are available for graduates with a level 4 CIM
qualification.
ASSESSMENT is via Assignment for the two digital modules and by examination for the Advertising and PR modules
and takes place in June and December each year.
MoDuLEs
integrating Digital Media and branding
This unit evaluates all the key channels used for communicating with the customer and ascertains how they are
evolving and can be integrated. This module alone will give delegates the CAM Award for Integrating Digital Media
and Branding.
implementing Digital communication
This unit equips delegates with the skills to deliver digital communications projects. The unit covers four distinct
areas; digital concepts, project delivery, campaign control and evaluation, and future trends. This module alone will
give delegates the CAM Award for Implementing Digital Communication.
Advertising
See CAM Diploma in Marketing Communications unit
Public Relations
See CAM Diploma in Marketing Communications unit
14 | CMC 2009