THE CAMBRIDGE CHARTERED MARKETER PROGRAMME
The Cambridge Chartered Marketer Programme is for senior marketers who would prefer a
more experiential learning pathway. There are 3 elements:
I. Approval of MCIM status. As part of the acceptance procedure on to the CCMP the college will review your
CV and experience and then sponsor your application for full Membership of the CIM.
II. Continual Professional Development Programme – a programme of managed learning events – outlined
below.
III. Optional Masters Course undertaken either with Henley Management College or Portsmouth Business
School.
cAMbRiDgE cHARtERED MARkEtERs cPD PRogRAMME
AnnuAL MARkEting LEctuRE
Held every year the annual Cambridge Marketing Lecture has been organised by Cambridge Marketing
College for the last 12 years. Leading speakers give their view of the future of marketing. In 2007 the
annual lecture was given by Ian McCaig Chief Executive of lastminute.com, in 2008 it was delivered by
Professor Paul Fifield and and in 2009 it was delivered by Emeritus Professor Malcolm McDonald”This takes
place in July each year and contributes 2 hours towards your CPD points.
cAMbRiDgE DigitAL confEREncE
This is an annual conference created by the College, run by the CIM in Cambridge each year in July.
Commentators and practitioners present the latest ideas in digital Marketing concepts.Attending this
conference contributes 6 CPD hours.
Emeritus Professor MAstER cLAssEs
Malcolm McDonald
Given by experts on key subjects these events are held in the evenings in outstanding places of interest
“I have been associated with
across the UK and will include the opportunity to network. Emeritus Professor Malcolm McDonald is
the founder, Charles Nixon,
amongst the prestigious group of speakers. These will take place several times a year and will contribute
the Directors and Faculty of
1.5 hours CPD hours each.
Cambridge Marketing Colleges
tHE cAMbRiDgE DigitAL PRogRAMME
(CMC) since it was founded
This unique three day course tackles the Strategic aspect of Digital Marketing and is outlined on page 28 of
over eighteen years ago.
this Prospectus. This can also offer the option of a CIM E-Marketing Award.
Throughout this period I have
This will take place twice a year and will contribute 18 hours to your Continuing Professional Development
been so impressed with the
(CPD).
quality of their teaching and
their total commitment to their
PREsEntAtion skiLLs
students and delegates, that I
was delighted to accept their
Your ability to present to a number of stakeholders is essential in a senior marketing role. Being able to
invitation to become Academic
translate your ideas in a meaningful, persuasive and impactful manner will enhance your ability to further
Advisor, a role I take very
your ideas and those of your organisation. This aspect of the Cambridge Chartered Marketing Programme
seriously. As a Professor at
covers presentation technique, negotiation skills and rhetoric.
Cranfield, Henley, Warwick,
coAcHing
Aston and Bradford Business
Schools, as well as being Vice-
Qualified coaches can help you in assessing your areas for improvement, your goals and aspirations They
Dean of CIM’s Academic Senate,
will then support you in designing and maintaining momentum of the plan to reach those goals whilst
I keep fully abreast of the latest
improving your personal awareness, recognising your impact and enhancing your self-belief.
developments in marketing
practice and education and have
no hesitation in recommending
CMC to anyone interested
in furthering their career in
marketing.
I say on the cover of
CMC ‘s brochure “A fantastic
success story. A deserved
market leader - I mean every
word !!”
26 | CMC 2009
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