CHARTERED DIPLOMA STAGE 2
The purpose of Stage 2 is to take the delegate onto the next stage of professional development. This
will give you the Chartered Diploma and directly lead to Chartered Marketer status. Somewhat akin to
a Masters Dissertation this course will provide small group and one to one mentoring of the delegate
through a longitudinal assessment of a real work project, tackling a significant marketing problem.
The course is likely to take 18 months.
DELEgAtEs unDERtAking tHE MoDuLE WiLL
• Demonstra te a critical awareness of current and emerging issues in marketing that is informed by leading edge
research and practice in the field
• Propose a stra tegic response to an emerging marketing theme that considers the impact on marketing and its
interaction with other parts of the organisation
• Criticall y evaluate the skills, behaviours and attitudes required to lead strategic marketing projects
• Assess published research to determine methods of designing, implementing, measuring and monitoring the
success of a project and marketing performance
• Design and conduct research into marketing and business issues using a range of business da ta, research sources
and appropriate research methods
• Demonstra te the relationship between theory and professional practice through the application of a range of
appropriate assessment tools and techniques to measure project success
• Criticall y evaluate project success and recommend appropriate actions to improve the implementation of future
business projects or to revise approaches to practice
• Criticall y assess personal performance and provide a range of evidence that demonstrates that they can take
responsibility for their own personal and professional development
ciM Professional Postgraduate Diploma
Delegate - March 2008
I have ultimately been able to clear all the papers for
I would like to take this opportunity to offer my sincere
Professional PG Diploma. Having left university in 1989,
thanks to you and the Cambridge Marketing College for
I had serious doubts about embarking on an educational
your excellent support and guidance without which it
endeavour again. I am happy that I have been able to
would have been very difficult for me to accomplish the
complete the programme with considerable ease. I
task. Thanking you once again
would also like to mention that, through the programme,
I have gathered a vast amount of knowledge along with
nandan sengupta
a practical orientation to the UK’s business environment,
which was one of my major objectives for taking the
course.
CMC 2009 | 25
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