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CIPR Advanced Certificate
ciPR ADvAncED cERtificAtE
The Advanced Certificate is aimed at graduates interested in pursuing a career in PR or those who are working in the
PR industry at a junior level and who would like to take the next step in their career. The course, which is taught and
assessed at undergraduate level, provides a good practical grounding in public relations. The syllabus covers topics
such as communications theories; management skills; writing skills; media relations; and PR in practice.
tHE couRsE
It is a part-time, vocational course, which gives students the basic knowledge and understanding of PR theory and
practice to develop as effective and efficient communications professionals. The course takes place over 12 months
and comprises 48 hours teaching.
EnRoLMEnt cRitERiA
Applicants for the CIPR Advanced Certificate must be at least 21 years of age and
• hold any UK degree; or
• ha ve two years’ relevant full-time employment in PR and five GCSEs grade C or above, one of which must be
English Language; or
• ha ve a LCCIEB Group Diploma in PR, plus one year’s relevant experience.
NB: Equivalent qualifications are acceptable.
ciPR PREsiDEnt ELisAbEtH LEWis-JonEs sAiD:
“The students and teachers of the CIPR Advanced Certificate at Cambridge Marketing College are to be congratulated.
A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and
students”.
CIPR Diploma

ciPR DiPLoMA
The CIPR Diploma is for more experienced professionals and is taught and assessed at postgraduate level. The course
focuses on strategic public relations and students will be encouraged to analyse critically and appreciate PR as an
integral part of successful business practice. Topics include PR as a management function; theoretical approaches;
reputation management; corporate responsibility and stakeholder theory; issues and crisis management; and PR
planning.
DELEgAtE QuotE:
“I’ve found the Diploma course
tHE couRsE
absolutely invaluable in taking
The course takes place over 12 months and comprises 48 hours teaching. For their final assessment, students,
forward my professional supported by their tutor, work on a project in their chosen specialist area. Very often this project is work-related, which
development to a new level.
also benefits students’ employers. Students will examine case-studies and practical PR examples, and discuss them
Learning the theory, and its
with other PR practitioners in workshops. Recommended texts are also used for a more theoretical analysis.
practical application, is a great EnRoLMEnt cRitERiA
way to improve your credibility
Applicants for the CIPR Diploma must satisfy the entry requirements for the course. These include:
within your organisation, and
• hold the CIPR Advanced Certificate; or
helps to take your thinking in
• hold a relevant post-g raduate professional qualification plus one year’s full-time employment in a public relations or
relevant environment; or
new directions. It’s hard work,
• hold a deg ree in business, marketing, management or communication studies plus one year’s relevant full time
but manageable, and the
employment; or
subject matter is so interesting • hold an y other UK degree plus two years’ experience in PR; or
you don’t resent the time you’re
• ha ve four years’ relevant full-time employment in PR and five GCSE passes, one of which must be in English
investing in it.” David Wraith
Language.

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