CIM PROFESSIONAL Diploma
Professional Services Marketing
This Professional Diploma has been developed by CMC with the Professional Marketing Services Group
(PSMG), the only not-for-profit organization supporting professional services marketing in the UK.
The Professional Diploma uniquely offers executives working in the Professional Services industry the opportunity to
gain a professional marketing qualification that is attuned to their needs. Despite the existence of generic courses,
until now there has been a lack of Professional Services-specific courses leading to a recognised qualification. Now
this Professional Diploma in Marketing offers the best of both worlds for marketing executives. Successful delegates
will receive the CIM Professional Diploma award and an additional certificate from CMC and the PSMG to confirm your
completion of the Professional Services pathway.
EntRY cRitERiA
A Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits
come from marketing OR three plus years of experience working at Marketing.
stuDY MEtHoD
Delegates may elect to study by Evening Classes in Central London, or by Distance Learning. For weekend options see
below.
Delegates study the same syllabus as the standard CIM Professional Diploma in Marketing but then apply it to the
Professional Services sector. They are supported by a dedicated personal tutor who is a specialist in Professional
Services marketing, by specialist textbooks and online tutorials.
Andrew Hedley – Course Director
Delegates complete three modules with a three-part work-related assignment, which assesses its application to the
for the Professional Services
Professional Services industry and the DCVTM module by exam.
Diploma.
An architect by profession,
DuRAtion
Andrew has an MA and MBA
The course usually takes 12 months to complete. This is for an executive in a full-time position. Delegates should allow
focused on professional services
6 – 8 hours home study per module per week.
strategy and marketing. He
suPPoRting MAtERiALs in ADDition to tHE cMc stuDY PAck
has twenty years’ experience
Delegates receive:
of managing and advising
• Specialist Professional Services marketing textbooks plus standard classic marketing texts.
professional service firms
• Access to a specialist Professional Services marketing micro website supporting the course with material downloads
including four years as the
and access to research websites.
managing director of an
• Access to live online tutorials, conference calls and the Discussion Forum. This enables delegates to discuss topics and
architectural firm and ten years in
ask questions of other delegates and tutors, and form online syndicate or local support groups
the legal sector as the business
development director of two of
WEEkEnD MoDuLE uPgRADEs
the UK’s largest law firms.
For delegates able to attend the College and preferring some tuition face to face we offer the ability to upgrade to a
weekend course for any or all of the modules.
A student’s view of the Professional Diploma Since completing my Diploma in 2005,
by Pippa corbett I haven’t looked back! Armed with
the knowledge and skills for the job, I
After 5 years at Cambridge based Accountants Peters Elworthy & Moore have recruited 2 new members to build
(PEM), I was promoted from Marketing Co-ordinator to Manager to enable the marketing team and have been
the firm to become more strategic in its marketing activity and to facilitate a instrumental in launching a new service
change to a more market orientated approach. Although I was delighted with line, and implementing a new firm-wide
my promotion and the recognition that it gave me, I felt some nervousness at strategic Marketing programme. This has
my new responsibilities and wondered if I was actually technically up to the been successfully implemented for every
job. Service Line and Specialist Sector and has
Cambridge Marketing College’s CIM Professional Diploma in Marketing culminated in the creation of a brand new
for those in the Professional Services Sector seemed perfect for the level and “actionable” Marketing Plan for 2008/9.
experience that I considered I had reached. It is aimed at just the right level to I have continued with my quest for Marketing knowledge and last year
provide you with the knowledge and skills to make that difficult transition to (again with the help of the College) successfully gained MCIM status via
Management level. the CIM Senior Management entry route and working towards becoming a
It had been over 12 years since I had undertaken any further education Chartered Marketer!
so the thought of study filled me with dread. Juggling a new job, family
commitments and studying for my Diploma took a lot of hard work, for further information contact Pippa corbett, Marketing Manager,
commitment and dedication, but the support and assistance from the College, Peters Elworthy & Moore
lecturers, PSMG and fellow students was fantastic and a great team spirit
rapidly built up.
CMC 2009 | 19
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