CIM PROFESSIONAL Diploma
Specialist Pathways available for Sports,
B2B, Arts and Professional Services
EntRY cRitERiA
A Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits
come from marketing or three plus years appropriate experience working in Marketing.
couRsE contEnt
The Professional Diploma includes the following modules:
• The marketing planning process
• Delivering customer value through marketing
• Managing marketing
• Project management in marketing
DELEgAtEs stuDY
• By distance learning or upgrade to Weekend courses per module.
• The same syllabus as the standard CIM Professional Diploma in Marketing but then apply it to their sector.
• Each module and then complete a work-related assignment applied to their industry.
• For 12 – 18 months with approximately 55 hours per module.
Delegates are supported by a dedicated personal tutor who is a specialist marketer in their sector and receive
Specialist Sector Marketing textbooks in ADDition to tHE cMc stuDY PAckAgE.
WEEkEnD MoDuLE uPgRADEs
For delegates able to attend the College and prefering some tuition face to face we offer the
ability to upgrade to a weekend course for any or all of the modules.
“I’d like to thank all the tutors and fellow pupils on the course for making this diploma such fun. While
DELEGATE Profile each module was testing, students are encouraged to use and apply theory to their own jobs. The
Angie Tiller
assignments directly benefited several of my clients and led to positive business results. Even though
I was the only student from a pr / comms background, the challenging but enjoyable assignments
“I had my results this week and
helped build on my marketing basics. This course is a must for anyone who wants to understand the
am thrilled as I got a ‘B’ for
huge role marketing has to play in modern business”
MMIP. Thanks so much for all
Matt Gentry, PR Manager, Nineteen Entertainment Professional Diploma for Sports Marketing
your help with the assignment,
I know I would not have done
so well without all your helpful
feedback. As an added bonus,
my assignment was selected to
be used as a specimen answer
- I am amazed! Thanks again.”
Angie Tiller, Marketing
Co-ordinator,
Time & Frequency Solutions Ltd
CMC 2009 | 17
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32