CIM PROFESSIONAL Certificate
This qualification gives an overall understanding of the workings of a marketing department
and practical learning on marketing communications.
EntRY QuALificAtions
The course is suitable for those with some experience in marketing and with limited academic qualifications
or delegates with non-marketing degrees and limited marketing experience.
tHE PRofEssionAL cERtificAtE incLuDEs tHE foLLoWing MoDuLEs:
MARkEting EssEntiALs
The module provides delegates with an awareness of the various tools of the marketer, an appreciation
of their strengths and weaknesses, and the skills necessary to use them effectively and creatively at an
operational level.
stAkEHoLDER RELAtions
The module provides delegates with an understanding of stakeholder needs and the complexity of the
Decision Making Process enabling the use of a range of communications media across a variety of target
audiences and business settings.
MARkEting EnviRonMEnt
The module explores the new business world in which organisations operate, how the activities of
organisations are structured and identifies Marketing’s role within those structures.
infoRMAtion AnD REsEARcH
The module shows how to obtain, organise and use the information needed for marketing.
AssEssMEnt
Assessment is by a combination of a 3-hour examination, case study and work-based assignments.
The College has for some years now led the marketplace by developing specialist pathways through the
CIM Professional Diploma to allow Marketers in specialist sectors to apply the theoretical knowledge to their
organization with the help of expert tutors and additional specialist texts. We have now developed a new
pathways for Marketers in the Charity Sector:
Specialist Pathway for those
in Charity Marketing
This CIM Professional Certificate Programme presents delegates with the framework of mainstream
marketing theory whilst addressing the marketing issues faced by marketers in the Charity sector.
couRsE LEADER: Paul chambers
Paul has extensive marketing experience at Board level with brands in the DIY and Automotive Aftermarket,
including Bostik, Ronseal, Hammerite, Rain-X, and Slick 50. Paul has also worked for advertising
agencies on brands including Mars and Pedigree Petfoods. He has been involved with the set up of SMEs
and currently works for a Charity, Young Lives, helping smaller charities across Cambridgeshire and
Peterborough.
Paul has been a member of the Chartered Institute of Marketing for over 30 years and enjoys giving back
his experience to the new generation of marketers.
CMC 2009 | 13
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