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CIM INTRODUCTORY Certificate
This course is an ideal introduction to Marketing. It looks at marketing in different situations
and considers the Not for Profit, Service and Business to Business sectors as well as the
Consumer market. The course is available via Distance Learning or over 2 days at our Bristol,
Cambridge, Cardiff, Edinburgh, Guildford, Leeds, Manchester, Nottingham and Plymouth
centres.
EntRY QuALificAtions
This course is ideal for people who are new to marketing and have no formal qualifications (beyond
A-Levels). Work experience is important in getting the most out of the courses and achieving the
qualification.
tHE intRoDuctoRY cERtificAtE incLuDEs tHE foLLoWing MoDuLEs:
WHAt is MARkEting? This introduces the 7 Ps of the marketing theory and looks at marketing internally
and externally.
unDERstAnDing custoMER RELAtions Looks at managing and communicating effectively with
customers both internal and external.
AssEssMEnt
For those who wish to gain the qualification after the taught course there is an on-line multiple choice exam
at the end of day two and then a work based assignment to be completed over 3 months. All delegates are
provided with a Study Guide and text book.
DELEGATE Profile
If the question of “why bother to do exams” Certificate and Diploma and has completed tutors are very experienced, can discuss
is currently running through your mind her Postgraduate Diploma. any Marketing issue put to them and
then consider the meteoric rise of our provide appropriate real life examples. The
delegate Emma Gooderham. As her studies have progressed, so has her college is excellently run and I have always
career. In June 2004 she was promoted felt valued. As I have been studying via
In September 2002, Emma Gooderham to Sales Manager and within 6 months the Distance Learning route, the revision
joined Allies Computing Ltd, based she was Sales and Marketing Manager. days have been key for me to meet other
in Framlingham, Norfolk as a Sales Five years after commencing her studies, students and discuss what I have learnt. I
Coordinator. Allies Computing develops Emma was appointed Managing Director would thoroughly recommend studying for
and sells the PostCoder range of address at Allies Computing, succeeding company a CIM qualification at Cambridge Marketing
lookup software which can be added founder Dr Peter Allies who had been in College”.
to websites and CRM applications. In the position for 20 years.
December 2002, Emma took her first CIM
Emma gooderham,
Certificate exam. She progressed via the Asked about her CIM studies Emma says
Managing Director of Allies computing
Distance Learning route at Cambridge “I’ve enjoyed every minute of my studies
Marketing College through her Professional with Cambridge Marketing College. The
12 | CMC 2009
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