globalbriefs
Ethical Era
Generational Shift in Management Philosophy
Nearly 20 percent of Harvard’s 2009 master’s of business
Green Lunchrooms
administration graduating class have signed “The MBA
University Cafeterias Show How Oath,” acknowledging that the goal of a business manager
to Cut Waste
is to “serve the greater good.” It’s their public vow that they
Dozens of universities are doing away with
will act responsibly, ethically and refrain from advancing
lunch trays as a keystone in cutting cafete-
their “own narrow ambitions” at the expense of others.
ria waste. A recent survey of 25 schools by
The New York Times reports that top business schools have witnessed an
Aramark, a food-service provider for some
explosion of interest in ethics courses and in student activities about personal
600 institutions of higher education, found
and corporate responsibility. The student-driven idea is to view business as
that trayless dining reduced food waste by
more than a money-making enterprise. “Rather, they will think about how they
an average of 25 to 30 percent per person.
earn their income, not just how much,” says Bruce Kogut, director of the San-
Seventy-five percent of the 92,000 students
ford C. Bernstein & Company Center for Leadership and Ethics, at Columbia.
surveyed at 300 colleges said they were in
This new generation of activists promises to consider a corporation’s affect on
favor of the change. Accompanying changes
its community and the public, its workers and the environment.
typically include the recycling and compost-
At Columbia Business School, all students must pledge to an honor code
ing of food waste and using eco-friendly
that states in part: “I will not lie, cheat, steal or tolerate those who do.” The
serviceware.
code, in place for three years, came about after discussions between students
A separate study by the University of
and faculty.
Illinois, which serves 1,300 students a day,
noticed a 40 percent reduction in food
Social Web
waste. Kristen Ruby, an assistant director,
Teens Learn Skills Socializing Online
explains that because students couldn’t car-
A three-year digital youth project study of 800
ry as much, they didn’t take more than they
young people and their parents, funded by the
could eat. “Not having trays [also] saves
John D. and Catherine T. MacArthur Founda-
516 gallons of water a day,” says Ruby,
tion, shows that America’s youth are develop-
who counts the consequent dishwashing
ing important social and technical skills on-
detergent saved in an academic year at 473
line—often in ways adults do not understand or value. The research confirms
pounds less.
that young people are learning much from their peers online using new kinds
The same principles apply to food op-
of public spaces, such as MySpace, Facebook and YouTube, to interact and
erations in businesses, convention centers,
receive feedback. They appear more motivated to learn from each other than
sports arenas, entertainment venues, gov-
from adults.
ernment agencies, correctional institutions
The study, conducted by the University of Southern California and the
and assisted living facilities.
University of California, Berkeley, also found that most youths are not taking
Source: The Christian Science Monitor
full advantage of the learning opportunities of the Internet.
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August 2009
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