Tailored qualifications
Organisations who Functional leadership
• Personal development opportunities
recognise the need to
to help participants build skills,
In-company MBAs
knowledge and professional
invest in talent, build
Our flexible approach enables us to capability.
their organisational
design and implement a programme
• A maximisation of the expertise and
capability and at the
based either at a single company
experience of programme members
site, or at a variety of national or
same time recognise the
to develop more robust and rounded
international locations. The use
thinking through collaborative
individual’s aspirations for of e-learning enables continuous
learning.
development, often use
contact, support and advice between
• Development of commitment to
qualifications from a world
programme members and Henley
continuous learning and change.
tutors. Continuous interaction with
class business school as the
fellow team members reduces isolation
‘The Professional Marketing
talent development and
and creates a strong learning network.
Programme is an excellent
retention tool. An alternative approach developed by
opportunity for our marketing
Henley is the consortium approach to
professionals to upgrade and
Henley Business School’s tailored
MBAs. Working with a small group of
update their expert knowledge
qualification programmes combine
peer companies, this combines many
and to build a group-wide
the expertise, innovation and rigour
of the tailored qualification benefits
international network. Together
behind our world-ranked MBA
with the perspective offered by peer
with Henley we have developed
and other postgraduate business
organisations managing similar issues.
a tailor made programme with
qualifications, together with the
In-company MBAs provide:
the latest market trends to give
focused business needs of the
organisation. While maintaining
• A thorough grounding in the
our high potentials the leading
the qualification discipline, degree
disciplines of management thinking,
edge for the future.’
electives can be specifically designed
combining classic and leading
Birgit Schröder Senior Vice President,
Corporate Talent Management,
for individual organisations.
edge theory with exposure to
Deutsche Telekom
and experience of international
Henley has worked in partnership with
business practice.
Microsoft to co-create and co-deliver
an MSc in Strategic Marketing
Leadership for its EMEA population.
In-company
functional
‘The marketing academy
excellence,
wanted an externally-
Specialist Masters –
In-company
recognised qualification,
HR, Marketing,
MBAs
but the course content has
Finance,
been tailored to Microsoft so
IT
our employees at every level
have the chance to develop
skills in a way that is directly
Consortium
relevant to their job’
MBAs
Rikke Rasmussen Microsoft Marketing
Academy Leader
6
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