Diploma in Digital Marketing
This dynamic qualification will provide you with knowledge underpinning the
principles of digital marketing and skills to undertake digital marketing planning.
The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC),
types of online advertising, email marketing, viral marketing, online PR, affiliate
marketing and social media. It also looks at digital metrics, legislation, regulation
and codes of practice.
You will have the opportunity to gain skills and knowledge to understand the
fundamental planning concepts for an online organisation as well as key factors
in implementation, measurement and evaluation of successful campaigns.
Digital marketing has evolved from a peripheral element of organisational
marketing to one which is at the hub of customer-centric communications in an
increasingly multi-channel environment. Our qualifications will ensure that you are
equipped to deal with this shift and make the most of the new business
opportunities on offer.
In addition, you will study the similarities and differences covering the mix
elements in traditional and digital marketing, along with issues such as
relationship marketing, permission and consumer concerns around privacy,
trust and security.
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Digital Marketing Essentials
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Digital Marketing Planning
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Marketing & Consumer Behaviour
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