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How employers can benefit
All qualifications awarded by The Chartered Institute of Marketing have been
designed following focus groups and feedback from employers. They have
specified the skills and competencies that marketers should have in order to
do their job and contribute to the objectives of the organisation. These digital
qualifications are no exception.
Your employer will benefit in the following ways:
Apply your learning
You will have knowledge and skills which can be immediately
relevant to your work situation
Work while you learn
Assessments are usually based on an organisation of your choice so your
employer may benefit from work you have achieved during your studies
Stay industry-wise
Taught by industry practitioners, our qualifications will ensure that you
are kept abreast of new approaches and regulations in industry, from
new technology to the increased regulation around marketing activity
Organise your time
Flexible study options means you can minimise time out of the office
and fit around other personal and work commitments
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