editorial: comment
Green shoots, red
new partnerships
carpets and blue prints
Pathfinder Business has announced its
media partnership with Oxford Intelligence
and IPA World so that our readers get the
T
he opportunities that the world offers Business without borders has never been best of our inspirational and informative
are still there if you know where to as easy or as accessible with the internet, editorial from across the markets and also
look. As the new world’s players – cloud computing, BlackBerrys and the old benefit from access to the news intelligence
both companies and countries – buy shares, fashioned airliner – so how do we learn from and research offered by Oxford Intelligence.
companies, mines and minerals, now is the what is happening around us? Peter Lemagnen, managing director
time to knock on doors, shake some hands With software companies such as of Oxford Intelligence, said: “Since 1999
and build those relationships. Google coming from a garage start-up to IPAWorld has mainly focused on company
According to IMD the sovereign wealth dominate the internet world in just 11 years, moves and FDI deals and we now feel it’s
funds still have $6,000bn in cash waiting the dynamic software market is now maybe time to provide more data on the business
for the right investment, the top 100 global one we can all take lessons from as it truly destinations themselves – the link with
companies have $600bn between them, and benefits from the world it creates. Now Pathfinder Business is an important step in
they’re starting to pick up bargains. Even that software can be designed and installed this strategy.
if you cannot fund your own expansionist anywhere yet be universally accessed from “This partnership will bring our
strategy now is definitely the time to see who all over the world, it’s worth thinking about respective media and news intelligence
is buying what and where, and to see if you how this always-on, always-accessible IT will together to offer companies a much clearer
can benefit. change the way we do business. picture of what is happening in terms of
In the trade, business and investment world Growth at all costs is now also viewed international business locations, trade and
things take time – even more than before. So, as a philosophy from a bygone era and with foreign direct investment.”
if you don’t start looking now, then by the the new cities we will be operating in and out
time those green shoots of recovery are well- of being planned (allegedly) for the benefit
established you may find that the red carpets of the environment and the people as much And WorldSIM is offering our readers a free
have been rolled up and put away, with the as business and government we also look at SIM worth £25 and access to free roaming
competition heading home clutching the prize. green buildings and discover if this is new in more than 55 countries, and low-cost
Iceland was among the first to feel the thinking or just new branding. calls from over 150. To receive calls for
bite of the credit crunch but today, with a new So as we all look further to find the first free in countries including the major
government ready to listen, maybe now is the signs of growth – then green is the new blue markets of United Arab Emirates, Nigeria,
time to look again – or perhaps to Shanghai (print) – but act fast, as the red carpets will USA, Saudi Arabia, Brazil and Russia, visit
as it builds a world class financial centre at the not be there forever. pathfinderbusiness.com or www.worldsim.
heart of China, regarded by many as the most Rob Denman com – quoting code “pathfinder1209”.
important country for this century. Editor in Chief
US To lead US oUT of receSSion
‘wiThin 12-18 monThS’
The USA is set to lead us out of recession In the currency markets the PBQQ we currently face – larger than climate change
– but it will take between 12-18 months, expects a strengthening of the US dollar and energy issues.
according to the current results of the (47.8%) and a weakening of the euro (43.5%), Pathfinder Business Quick Questions are
Pathfinder Business 10 Quick Questions with sterling staying at approximately the open to anyone via pathfinderbusiness.com.
(PBQQ). same level. These questions are designed to take less than
This ongoing survey looks to find the Internationally, the largest barrier to a minute to answer and are purely to get your
answers to the big questions and is available international growth and expansion is seen thoughts on these big topics. Over time we
from pathfinderbusiness.com. It is designed to be ‘finding the right talent’ (31%) with will then track the changes in opinions and
to give a quick way for people to give their the Gulf and Middle East viewed as the most change the topics to match the questions that
opinion on the challenges of the day. attractive market (24%). business and investors are currently asking.
In other areas of the survey the results In one area that showed the troubles in the If you agree or disagree with these results
(as of press day) show that most readers marketplace, 52% of those who completed the (or if your opinion has changed since you
(36%) expect that in 12 months’ time the oil survey thought that business and investment completed the survey) then go online at
price will be between $46-$60, although over in their sector would shrink. Almost 57% also pathfinderbusiness.com – it only takes a
one in five (22%) thought it could be as high thought that the financial crisis and troubles in minute and may give us the answers we are
as $76-$90. the banking system are the greatest challenge all looking for.
4 pathfinder business l JUNE/JULY 2009
PBS12 pp04-11 Comment+News.indd 4 5/6/09 15:25:40
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