chairman’s column
The rush to greenness and the mass hysteria it has created
has led people to make irrational choices without proper
investigation. Hybrid cars like the Toyota Prius are seen as
Add Lib heAdquArters
Fifth Floor, 35-37 William Road a way to improve the environment. But what are the facts?
London NW1 3ER
In order to make the battery for the Prius, Toyota buys nickel
editoriAL
from the town of Sudbury in Ontario, Canada. This process
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content@addlib.co.uk has so destroyed the local environment that NASA now uses
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the area to test moon buggies. The smelted nickel is then
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transported to Europe’s biggest nickel refinery in Swansea,
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South Wales. From there it is taken to the Chinese cities of
Addison Lee MediA
editor in Chief John Griffin
Dalian and Shenyang where it is turned into nickel foam.
editor Emma-Lucie Keyne
The final stage of manufacture takes place in Japan where
Art director Andy Gray
Art editor Clare Showell the Prius batteries are assembled. By the time the Toyota
designer Vanesha Ramdoyal
Prius arrives in England the battery has travelled over 16,000
kilometres in ships that consume vast quantities of fuel.
At the end of its life the battery, which cannot be recycled,
remains a permanent blot on the carbon landscape.
In the meantime the Mayor and his advisors have chosen
Addison Lee serviCes
Tel: 020 7387 8888 addisonlee.com this vehicle to be rewarded with exemption from the London
Congestion Charge thereby boosting demand and increasing
pollution.
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Well done Ken, we clearly have the Mayor we deserve.
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add lib | 05
advertorial and chairman final.i5 5 7/3/08 17:09:50
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