Editorial
sustainability
Social Entrepreneurship – MBAs
working for the benefit of society
By Nunzio Quacquarelli
C K Prahalad begins his seminal work, The Fortune at the Bottom of the Pyramid, with the simple
yet revolutionary proposition: "if we stop thinking of the poor as victims, but rather as resilient
and creative entrepreneurs as well as value-conscious consumers, a whole new world of
opportunity will open up."
E
ntrepreneurship has become a global Evidence of this growing interest is can help millions of people as well as themselves.
phenomenon that impacts the lives of demonstrated by the expansion of Net Impact “The fact that millenials are largely interested
citizens by using innovative business Conferences which began with the participation of in social entrepreneurship has been a real boon for
approaches to solving social problems. The best a handful of students in 1995. In November 2008, UCLA Anderson,” says Mae Jennifer Shores,
known modern practitioner is Dr Muhammad Wharton students host the Net Impact Conference Assistant Dean and Admissions Director at UCLA
Yunus, winner of the Nobel Prize for his micro- which will welcome well over 1,800 students and Anderson. “We have seen an increasing number of
finance enterprise serving millions of farmers in government and NGO representatives from applicants who possess a strong track record of
Bangladesh, the embodiment of this growing body throughout the world, to discuss corporate social involvement in the community and a genuine
of business missionaries. responsibility and social entrepreneurship. In interest in pursuing careers that allow them to give
addition, business schools are now ranked by the back to society in a demonstrative way.”
Forefront of business school agenda Aspen Institute for the presence of social Shores continues, “Our Price Centre for
‘Millenial generation’ entrepreneurs are now responsibility material within their courses in the Entrepreneurship has become a focal point for
seeking an MBA not simply to achieve career ‘Beyond Grey Pinstripes’ ranking. many prospective MBAs who are interested in the
progression, but because they are genuinely As a result, business schools around the world public and not-for-profit sectors and who view the
motivated to start or work in businesses which can are establishing centres or electives for social University and the City of Los Angeles, in which
benefit society. entrepreneurship, to help guide the best and 98% of firms employ fewer than 100 people, as a
brightest minds towards innovative solutions which natural destination.”
18 TopMBA CAreer Guide
www.topmba.com
MBA_FALL_08_pp_002-065.indd 18 11/8/08 18:07:19
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