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Editorial
sustainability
that significance to help to bring about better, more Hasn’t American intransigence on Kyoto
effective governance to advance the needs of the
“There is no indication that a
and apparent lack of support for the UN
most marginalized to the poor? As an intelligence- undermined this?
led firm at the upper edges of the market economy UNGC-supporting company I think we’ve come a long way. The Bali
and supporting big business and government to be
will be more or less profitable
Conference in December had the US completely
more effective, let’s avail those skills to advance the in agreement to develop a new framework
needs of the people at the margins of society as well than one that is not involved.” towards Kyoto Two and to achieve it within 2009.
as looking at the policy structures to make that world It has been done with the US at its heart. Look at
a more effective place. the climate statements of Democrats and
I take the strap-line of the World Economic around education, women’s issues, housing and so Republicans - you can’t distinguish between
Forum, which says, “Committed to improving the on. So the millennium was a critical moment. them. Both Democrat and Republican states
state of the world.” KPMG has adopted values for its Simultaneously, the development of the Kyoto have taken the issues on independently. It doesn’t
member firms around collaboration, respect for the Protocol around 2003, as a result of increased matter that the position of the White House has
individual and commitment to communities, which scientific awareness around environmental and been somewhat indifferent, it’s now in there
require an integrity of intelligence as well as an climate issues, meant that the themes of the albeit and in the latter part of autumn the White
integrity of action. The two things have to ride significant NGO movement such as Greenpeace House led a conference of leading polluting
together. moved away from being sideshow NGOs right into countries to come to an agreement towards the
the heart of political and business decision- Bali Conference. Everyone’s in and facing the
When do you think corporates began to take making. same direction; the argument now is how fast
their role as corporate citizens seriously and Businesses and governments became acutely we will get there.
why did this happen? aware of the scientific imperatives. The juxtaposition
The shift took place around the millennium, which of a focus on the millennium development goals and
of course provided an opportunity to look to the next a focus on the environmental desperation issues
1,000 years. We also had the UN producing the facing the planet helped make companies partner
Millennium Development Goals, a set of eight together for providing solutions. This was rather than
ambitions that the countries of the world signed up just saying ‘what is the community initiative today,
to, to be achieved mainly in the poor countries of what’s the photograph the chairman’s going to have
Africa, SE Asia and standing outside a school.’ It’s a huge shift in
Latin America, goals approach that’s taken place.

TopMBA CAreer Guide www.topmba.com 23
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