Cover Feature
• Core standards to support active safety Maker’s mark... at your service
applications should be completed and harmonized We have received many questions about the service
internationally. mark or “SM” that appears with the IntelliDrive
SM
name.
• Obtaining data for mobility and transportation We chose to service mark IntelliDrive
SM
to protect the
management applications must also be a component of name for use by our stakeholder community. We didn’t
the program. Mobility data can come from many sources want any other entity to obtain a service mark and pre-
and should not be presumed to be limited to DSRC. DOT vent the ITS community from using it.
continues to have a role in helping public agencies We also don’t want the term to be used improperly, in
obtain and use probe data more effectively – this ways that would be misleading or not reflective of the
includes assisting with development of program.
applications.
“We want the ITS
We want the ITS community to be
• Based on the above statements,
community to be
able to use the name IntelliDrive
SM
, and
the IntelliDrive
SM
research program is in fact hope that over time it will
multifaceted and will include both
able to use the name
become a term in common use, at
vehicle-to-vehicle and vehicle-to-
IntelliDrive
SM
, and in
which time we can stop protecting the
infrastructure components. service mark.
• Given that it takes more than 20
fact hope that over
In the meantime, any organization
years for full turnover of the motor vehi-
time it will become a
wishing to use the term Intelli
cle fleet in the United States, after- Drive
SM
must receive written permis-
market and/or retrofit strategies must
term in common
sion from DOT trademark attorney
be part of the deployment solution for
use”
Robert Kern, via an e-mail request to
as many applications as possible. This
robert.kern@dot.gov.
must be accomplished without compromising vehicle We intend to grant requests broadly to any entity
safety. intending to use the term for purposes consistent with
• Much work also remains to be done in defining the goals of the program.
viable paths to deployment, which USDOT plans to make The symbol “SM” must always be used with the name,
a priority over the coming months. Including transit and and acknowledgement must be given to DOT when
freight in the deployment vision is important. using the term. TH
All of these are subject to changes through the stake- More information is available at the dedicated website:
holder vetting process, but these are the basic compo-
www.intellidriveusa.org
nents that we currently believe are key to the program. Alternatively email Kim Riddle at
kim.riddle@dot.gov
14 Vol 4 No1 Thinking Highways
www.thinkinghighways.com
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