Cover Feature
We learned from the interviews that our core stake- leading to reduced idling and traffic delays; remote
holders‘ goal for the brand was to make it so engaging diagnostics; and automatic emissions readings - all of
that people will be clamoring to get it. They wanted a which reduce emissions and energy consumption.
brand that could engage the public and positively affect
their decision to purchase a new car or an aftermarket What of the future?
application that includes advanced ITS applications.” It is our intention that the future research program be
The team also conducted independ- driven by stakeholder needs and
ent focus groups with individuals not
“Among the other
desires. We will be seeking input over
presently involved in the program. the next several months from numer-
Those focus group participants favored
contenders were
ous stakeholder groups, including the
completely new concept names, and
DriverNet, TravNet,
ITS and automotive industries, to
IntelliDrive
SM
rose to the top of the list develop a set of core principles upon
of candidates. Among the other con-
IntelliRoad,
which the future research program can
tenders were DriverNet, TravNet, Intel-
DriveTech, iRoad,
be based. We want this to be a truly
liRoad, DriveTech, iRoad, Road Tech, stakeholder-driven process.
Road Sentinel, Drive Link, and
Road Tech, Road
We consider the following points as
Connected Driver.
Sentinel and
fundamental to the future IntelliDrive
SM
program:
New tag line conveys purpose
Connected Driver”
• Safety remains the public
We also worked with the core stake- sector’s core mission and reason for
holders to develop the tag line “Safer, Smarter, Greener.” involvement. The IntelliDrive
SM
program must be
The tag line succinctly conveys the primary goals of focused on preventing crashes through cooperative
IntelliDrive
SM
- to make the US transportation system: systems based on wireless communications.
• Safer through active safety systems, and • At this time Dedicated Short Range Communi-
enhanced driver situational awareness; cations is the only communications capability that meets
• Smarter through information and communica- the requirements for crash prevention applications,
tion systems that provide convenient services to driv- which require extremely fast, reliable and secure com-
ers, and enable system managers to operate the system munications. Therefore DSRC will continue to be the
for enhanced mobility and safety; centerpiece of USDOT’s research related to crash pre-
• Greener through improved driver information vention applications.
12 Vol 4 No 1 Thinking Highways
www.thinkinghighways.com
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