FRIENDS OF BACKWOODS
Backwoods was founded in 1973, by Lewis Mull, after he was
unable to find the clothing and equipment in his home town that
would withstand the rigors of his outdoor adventures. Traveling
to places all over the world—safaris in Africa, backpacking in
Scotland, hunting in South America, fishing in the Pacific, sailing
in the Caribbean, climbing in the Western U.S., hiking in the
Rockies—Lewis knew firsthand that the success of a trip often
hinged on having high-quality products. He discovered there
were many other adventurers with the same dilemma. So, in
1973, he opened the first Backwoods in Wichita, Kansas.
Growing up, I was a frequent companion on many of
my father’s trips. I quickly learned that I had inherited his
tremendous passion for adventurous travel and the outdoors.
Though not pursuing this career path immediately, in 2003,
I became the President and CEO of Backwoods. From the
beginning, I recognized that Backwoods had established itself as
a tremendous resource for gear and clothing for the outdoors.
As I shaped my personal vision for the company, I felt strongly
that Backwoods should remain authentic—true to its roots
of outdoor adventure—while also expanding its scope in
specific areas. Today, Backwoods has expanded its product mix
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substantially in daily lifestyle apparel, footwear, and travel as
well as sustaining and growing our technical brands and product
selection. We also stepped into the world of adventure travel in II, 2009
2004 with the launch of Backwoods Adventures. We are now not
only outfitting people for adventure, but are personally taking
people out to experience the many wonders of the world!
Our passion, our goal and our mission is to inspire you to
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seek adventure regardless of whether you join us on a two week
trip to Machu Picchu, take an hour-long walk somewhere in
the Midwest, or travel to Europe to see it’s fabulous history.
At Backwoods we are dedicated to assisting you in any way
we can—no matter your destination. And, we are committed
to outfitting you with exactly what you need to make your
experiences more comfortable, more fun, safer, easier and more
successful in every way possible.
We look forward to talking with you soon at one of our
Backwoods locations.
Live Boldly,
Jennifer Mull
CEO, Backwoods