MARKET REPORT
www.comms-dealer.com
HEADSETS DELIVER M
Headsets aren’t always at the forefront
of a sales person’s mind when pitching
a comms system, but no solution
sale is complete without at least one.
Here’s why headsets are a vital, margin
making component of the sale.
T
he traditional view
that headsets
are solely a
contact centre
sale is fast disappearing.
Manufacturers now make
headsets designed for use
in all business environments,
creating a broad market
opportunity for the
channel. Chan Bansal,
Business Development with a mobile and desk desks taking calls.” headset usage and Unified
Manager at Corporate phone. “Multi-use headsets The key influencing factor Communications presents
Telecommunications,
Richard Kenny
integrate seamlessly with shaping the market for a big opportunity. We are
noted: “This is great news different applications, headsets in the office is already seeing growth
for dealers, opening up
We are
making them perfect for Unified Communications, in the number of active
huge potential for selling someone like a surveyor observes Richard Kenny, resellers selling headsets
to a new kind of end user. already or a salesperson who EMEA Business Segment alongside their traditional
We’ve only just scraped
seeing growth
spends a lot of time on the Marketing Manager at solution offerings. With
the surface in the UK in road,” he said. “The more Plantronics. “This is enabling organisations moving
terms of headset use. in the number markets resellers can get a big change in the way wholesale to Unified
Companies that would
of active
into, the more potential we all work, communicate Communications soft
never have considered customers they have. With and interact both internally clients, the headset is as
using headsets in the
resellers selling
manufacturers reinventing and externally to the essential a component as
past are now realising the
headsets
themselves there are more company,” he said. “These the mouse or keyboard.
benefits they can bring.” and more opportunities changes are increasing The key benefits for the
for us, as suppliers, to sell
Many businesses will have productivity. Independent to a wider audience.”
an accounts department, studies have shown that
Headset market dri

vers
a customer services employees using headsets According to Bansal • Noise legislation has affected headset use in call centres.
department, or a technical are 20–40 per cent more understanding the customer
• Health and safety legislation, as well as increased time off
support department where productive than those who and their needs is at the work due to back and neck pain, has changed the office
operatives spend much do not use headsets. Their root of maximising revenue
market. Along with the increased need to multi-task.
of the day on the phone. work is more accurate, from headset sales. “While • New laws against driving while using mobile
“In all these situations, and they show lower stress wireless might be perfect devices has increased headset use.
and many more, there’s a and fatigue levels.” for the busy call centre
• Communication regardless of location: It’s estimated
place for headsets,” added manager who needs to that over 80 per cent of laptops purchased will be WiFi
Bansal. “They give freedom Bansal says that some be mobile, walking the
enabled, allowing those with softphones on their laptops
of movement, allow of the fastest growing floor and monitoring their
to stay in touch wherever there is a WiFi hotspot.
people to multi-task and product lines include team, the operatives
• Increased use of teleconferencing.
alleviate the neck strain wireless headsets, products themselves may be better
• E-learning means that both the trainer and the trainees
of trying to use a handset for specialist applications off with corded headsets don’t have to be in the same place anymore.
while typing. Not only are like PC gaming, and that encourage them
• Growth in Unified Communications and softphones.
headsets good for health, multi-use headsets for a to stay where they are Source: Rocom
but they boost business mobile office that work most needed – at their
48 COMMS DEALER APRIL 2009 www.comms-dealer.com
PG 48-49 Headsets.indd 1 24/3/09 12:53:22
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56