MOBILE ZONE NEWS
www.comms-dealer.com/mobile-zone
Mainline offers £1m
MOBILE NEWS SPECIAL REPORT
MOBILE RESELLERS URGED TO
cash fund to dealers
CONSIDER ‘V2’ BUYOUT PLAN
Telecoms service provider V Networks is urging
CASH-strapped independent independent who can provide us mobile dealers to get on board with its new ‘V2’
dealers who qualify for a finance with a good quantity and quality buyout programme, a proposition that provides
boost and commit to winning of business and who can persuade financial relief during a tough trading period.
more Orange business could us of the value of their case.” Since its launch in October 2008 there has been a
benefit from a £1 million Dealer Mainline’s Managing Director, ‘phenomenal demand’ for V2, with a large number
Development Fund launched by Andrew Boden, added: “We’re all of resellers already signed up to the 13-month-long
Orange distributor Mainline Dig- too well aware of the ridiculous programme. It enables mobile dealers to bring in
ital Communications. gambles made by banks in recent significant additional revenue to their businesses
Director of Dealer Sales, Gail time. Now, persuading a bank to through ongoing cash bonuses and commissions,
Hollinshead, commented: “We’re help finance the development of a a suite of incentives, as well as a guaranteed
an Orange distributor, so we’re successful, well-established business pay-out at the end of the buy-out period.
looking to secure a dealer’s Orange
Andrew Boden
is like getting blood from a stone.
business in return for a loan. We “Although the investments “Our aim is to help dealers by V2 was launched following the success of V1
want to hear from any dealer who made so far have been to current filling the gap and ensuring sen- which ran from 2005 through to 2008. This saw
has plans to emerge from the cur- Mainline dealers in our Business sible, well-considered plans are not the company pay out millions of pounds to top
rent recession fitter, stronger and Mobile programme, we will con- held up by a lack of funding or by performing dealers based on the revenues brought
more successful than before. sider DDF applications from any short-term cash flow issues.” in from their customer base during the period. Mark
Shraga, Sales Director at V Networks, said: “The
market is undoubtedly tough at the moment, and
Data Select Platinum
Double money will get tougher. Mobile dealers need new ways to
make money, and V2 will help them do this through
event voted ‘best yet’
in mobile data
maximising their returns and margins. We’ve looked
DMSL offered resellers the chance at ways to improve V1 and make it even more
DATA Select’s fifth conference for James Orton, Head of Dist- to earn double commission on all appealing, and we’re confident that this represents
Platinum Club members has been ribution at Nokia, said: “It’s great sales of BT Mobile Broadband the fastest and best guaranteed buyout offering in
hailed as the ‘best yet’ with 60 del- to get feedback from both Data activated by 10 April 2009. The the market. It’s not too late to get involved and it is
egates from 45 dealers descending Select and its customers on our promotion applied to all orders something all mobile dealers can benefit from.”
on the Welcombe Hotel, Stratford- products and services. registered by the end of March.
upon-Avon, to catch up with “Our line-up for 2009 is strong Managing Director of BT V Networks has also worked to ensure that V2
product roadmaps and see handset in all areas and to hear that back distributor DMSL, John Carter, will support mobile dealers’ fixed line strategies
demos from Nokia, Samsung, Sony from the people who will be plac- commented on the promotion: – an increasingly important area for dealers to
Ericsson, LG, HP and Acer. ing the orders and selling the prod- “Resellers often miss the oppor- diversify their portfolios and open new revenue
Industry giant Nokia was head- ucts is priceless.” tunity to earn commissions from streams. All the mobile dealer needs to do is
line sponsor of the latest conference Jason Kemp, Head of Marketing broadband, voice and wireless make an appointment, and then V Networks
and showcased its latest handsets at Data Select, enthused: “The technologies. This is a great time joins the deal, using its experience to close the
including 6303, 6700, E75, 5800 feedback from customers and man- to take the message about mobile sale. V Networks also looks after the customer
and N97. ufacturers has been superb.” broadband to SMEs.” management while the dealer benefits from the
ongoing commissions, leaving the dealer to focus
Fone Logistics strikes
Boomtime in
on what they do best, said the company.
growth areas
Opal, the B2B division of The Carphone Warehouse
supply deal with Asus
Group acquired V Networks last year, having worked
IT’S boomtime in central and east- with the company as a long-term partner.
n
MOBILE distributor Fone Log- ern Europe for Mobile operators
istics has struck a supply deal with who are set to increase annual ser-
Asus as a reseller partner to deliver vice revenues by more than 30% to
Orange seals Nokia deal
its new range of notebooks and Eee US$77bn in 2013. ORANGE is outsourcing its mobile network operations in the UK to
family products. As the rise in voice revenues Nokia Siemens Networks. Under the contract, Nokia Siemens Networks
These include the Asus Eee Top levels off from 2011, overall growth will manage, plan, expand, optimize and provide maintenance services for
touch screen PC, as well as the will be driven by a doubling in the the Orange UK 2G/3G mobile network for the next five years. The deal
EeePC series of web books, note- value of data revenues, according to aims to deliver improved QoS and enhanced coverage for Orange.
books and a series of Lamborghini- a new report by Informa Telecoms Nokia Siemens Networks is also finalising arrangements for a UK
branded laptops. & Media. sub-contractor to provide first line maintenance services. As part of the
Fone Logistics aims to supply
Julian Parven
Abigail Browne, Senior Analyst, mobile network operations outsourcing, close to 470 staff are planned to
the range to its dealers and offer said: “The deal extends our oppor- commented: “Growth will be transfer from Orange UK with approximately 230 joining Nokia Siemens
wrap-around bundle deals on the 3 tunities and grows our portfolio fuelled by the increasing tenden- Networks and the remainder being transferred to a first line maintenance
network such as mobile broadband within the cellular and IT reseller cy for people to maintain two or sub-contractor. Pete Marsden, VP of IT & Networks for Orange, UK,
and 3 mobile minutes. market. The products are feature more SIM cards in active use. In commented: “Nokia Siemens Networks will provide our transferring
Julian Parven, Marketing and rich and functional and low in price, some cases buying the second for a employees with strong career paths within global organisations recognised
Sales Director at Fone Logistics, giving more value to our dealers.” mobile broadband connection.” as telecommunications industry leaders.”
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24 COMMS DEALER APRIL 2009
www.comms-dealer.com/mobile-zone
PG 24 mobile.indd 1 24/3/09 13:26:07
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