Mobile Technology in Travel - The Introduction
The School of Mobile
oduction
Intr
EyeforTravel Research presents The School of Mobile, an initiative to help educate the
travel and tourism industry about the current and potential role of Mobile in Travel. The
travel industry has recently told EyeforTravel that with a better understanding of mobile
markets, technology and best practice, they’re ready to invest. So we aim to provide some
of the necessary information to help make Mobile a reality in Travel and find out if 2009
really can be the year for Mobile.
What is the School of Mobile?
The School of Mobile begins with a series of 3 reports including invaluable research
findings (phase one) followed by interactive seminars and meetings (phase two).
PHASE ONE
The research & reports:
Vol. 1: Mobile Technology in Travel Report: The Introduction (this report)
Vol. 2: Mobile Technology in Travel Report: The Detail (April 2009)
Vol. 3: Mobile Technology in Travel Report: The Update (May 2009)
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