Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
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the perfect fit for travel companies. The nature of travel and “mobile” are the same” but
also highlighted that action “has to be smart”. Essentially most respondents want more
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information to enable them to move forward; they are concerned about being left behind
if they do not adapt to this new channel, but they are equally concerned about wasting o
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capital on the wrong investments.
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Many opportunities and challenges have been raised within the report of this survey.
This is considered to be just the beginning. These key issues identified now need to
be addressed and we look forward to updating the Travel industry on its progression,
identifying new issues that may emerge and in Volume Two (Mobile in Travel Report: The
Detail) we will be helping to fill some of the gaps in industry knowledge outlined by our
valued survey respondents. We will provide some of the necessary strategic information
including industry case studies, education around technology and some more statistics
to help make sense of Mobile in Travel and take it to the next level.
Please email your full name, company and email address to
info@eyefortravelresearch.com:
• To register your interest for the Mobile in Travel Report: The Detail. We will then
notify you when the report is available in April.
• To register for your complimentary place for the seminars and technology debates
at the Mobile Zone (part of the Travel Distribution Summit Europe 2008) in London
on 19-20 May. Places are limited so we would ask you to kindly notify us prior to the
event if you cannot make it.
• If you have a technology or other solution you think the Travel industry would
benefit from hearing more about. We will then be in touch with details about
getting involved in the School of Mobile project.
The Sound of Data delivers customer data applications, they process more than 10
communication solutions that create new million customer interactions per month for
revenues or decrease operating costs for international TMC’s, OTA’s, airlines, customer
its clients. Using one of Europe’s largest care centres, retail chains and media &
platforms for managed mobile voice and broadcasting companies.
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© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
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