Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
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2.8 What is next for the industry?
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The question on mobile investment is illustrative here. The fact that around 20% of
respondents intend to invest in Mobile technology in some way during 2009 is really o
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remarkable. It can be seen that many have already dipped their toes in the water but 2009 M
is expected to be the year of Mobile.
Figure 2.32: When did/will your company invest in “mobile”?
2008
2009 Q1
2007
2009 Q2
6.8% 8.2%
10.3% 2006
4.0% 4.2%
2005 - 2.4%
After 2011, but within
2009 Q3
2004 - 1.2%
5 years
4.8% 2003 - 0.9%
We will never invest
2009 Q4 3.6%
4.8% Before 2003
in this
9.3%
2010
34.5%
1.4% - 2011
2.7%
0.9% -
Don’t know
Source: EyeforTravel Research 2009
32% of respondents have invested in mobile technologies before the beginning of this
year; 22% had planned investments in 2009 or beyond. It is clear that Mobile is on the
agenda for Travel companies but 34% of respondents simply did not know when they
would invest in mobile technology, likely to shift a proportion of these when some of the
obstacles raised in the discussions above are addressed in the upcoming period.
Figure 2.33: When did/will your company invest in “mobile”?
(Airline Respondents Only)
2006
2007
2005 - 6.7%
6.1%
2004 - 2.6%
8.2%
2003 - 0.9%
20.0%
Before 2003
8.7%
After 2011, but within
2008 7.0%
5 years
We will never invest
5.2%
27.8%
in this
2009 Q1
2009 Q2 - 1.7%
7.0%
2009 Q3
2009 Q4 - 2.6%
Don’t know
1.7%
0.9%
0.9%
2010
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Source: EyeforTravel Research 2009
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