Mobile Technology in Travel - The Introduction
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Figure 2.13: How do you view the viability of mobile devices in the travel &
tourism industry for marketing? 57
f Figur
Figure 2.14: How do you view the viability of mobile devices in the travel &
tourism industry for consumer internet search for travel/tourism
purposes? 58
List o
Figure 2.15: How do you view the viability of mobile devices in the travel &
tourism industry for customer service? 59
Figure 2.16: How do you view the viability of mobile devices in the travel &
tourism industry for ticketing? 59
Figure 2.17: How do you view the viability of mobile devices in the travel &
tourism industry for CRM? 60
Figure 2.18: How do you view the viability of mobile devices in the travel &
tourism industry for customer acquisition? 61
Figure 2.19: How do you view the viability of mobile devices in the travel &
tourism industry for sales/distribution? 61
Figure 2.20: How do you view the viability of mobile devices in the travel &
tourism industry as a travel payment platform? 62
Figure 2.21: How well do you feel you understand the opportunities when
considering “mobile” as a strategy? 63
Figure 2.22: Breakdown of opportunities identified by the travel industry 64
Figure 2.23: How well do you feel you understand the challenges when
considering “mobile” as a strategy? 65
Figure 2.24: Breakdown of challenges identified by the travel industry 66
Figure 2.25: What is the biggest challenge for travel companies when thinking
about “mobile” strategies? (Suppliers/Intermediaries Comparison) 68
Figure 2.26: What is the biggest challenge for travel companies when thinking
about “mobile” strategies? (Airline Suppliers/Hotel Suppliers
Comparison) 69
Figure 2.27: How well do you feel you understand enabling technologies when
considering “mobile” as a strategy? 69
Figure 2.28: How well do you feel you understand consumer behaviour when
considering “mobile” as a strategy? 70
Figure 2.29: How well do you feel you understand best practice when
considering “mobile” as a strategy? 71
Figure 2.30: How well do you feel you understand the potential ROI when
considering “mobile” as a strategy? 72
Figure 2.31: How prepared do you feel in terms of embracing “mobile” right now? 73
Figure 2.32: When did/will your company invest in “mobile”? 74
Figure 2.33: When did/will your company invest in “mobile”?
(Airline Respondents Only) 74
Figure 2.34: What needs to happen for Mobile to become a mainstream sales &
marketing platform? 75
Figure 2.35: How I see mobile working to the advantage of travel companies… 77
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