Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
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Customer Acquisition?
e

&
Figure 2.18: How do you view the viability of mobile devices in the travel &
tourism industry for customer acquisition?
o
b
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l
Global US UK Rest of Western Europe Asia
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25%
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9
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1 2 3 4 5 6 7 8 9 10
Low High
Source: EyeforTravel Research 2009
Respondents were less bullish about the prospects of acquiring new customers through
the mobile channel than they were about building relationships with existing ones, but
many felt that a push in this area was inevitable. Customer acquisition has the most
readily demonstrable ROI and thus will likely be a focus. Conversely, many wondered
whether capturing new business from the “mobile generation” is or will be viable so as
to justify the investment of time and money to attract them differently from the way they
currently do.
Sales / Distribution?
Figure 2.19: How do you view the viability of mobile devices in the travel &
tourism industry for sales/distribution?
Global US UK Rest of Western Europe Asia
25%
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1 2 3 4 5 6 7 8 9 10
Low High
Source: EyeforTravel Research 2009
60 61
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