List of Figures
es
Figure 1.31: Data Plan Types broken down by Age by Country (3 months average
ending November 2008) 34
f Figur
Figure 1.32: Proportion of Data Package Subscribers by Demographic
(US consumers, 3 month average ending November 2008) 35
Figure 1.33: Proportion of Data Package Subscribers by Demographic
List o
(UK consumers, 3 month average ending November 2008) 36
Figure 1.34: Proportion of Data Package Subscribers by Demographic (German
consumers, 3 month average ending November 2008) 37
Figure 1.35: Proportion of Data Package Subscribers by Demographic (Italian
consumers, 3 month average ending November 2008) 37
Figure 1.36: Proportion of Data Package Subscribers by Demographic (Spanish
consumers, 3 month average ending November 2008) 38
Figure 1.37: Overall Penetration (3 month average ending November 2008) 39
Figure 1.38: Smartphone vs. Non-Smartphone Breakdown by Access Type by
Country (3 months average ending November 2008) 39
Figure 1.39: Access of News/Information by Smart/Non-Smart and Country
(3 months average ending November 2008) 40
Figure 1.40: Browser Access Penetration by Smart/Non-Smart and Country
(3 months average ending November 2008) 41
Figure 1.41: SMS Access of News/Information by Smart/Non-Smart and Country
(3 months average ending November 2008) 42
Figure 1.42: App Access of News/Information by Smart/Non-Smart and Country
(3 months average ending November 2008) 42
Figure 1.43: News and Information access ever in month penetration by country
(3 month average ending in labeled) 43
Figure 1.44: Percentage of Users that accessed Information and/or News nearly
once a day (3 month average ending in labeled month) 44
Figure 2.1: Has your company ever tested the mobile market? 47
Figure 2.2: Has your company ever… (all respondents) 47
Figure 2.3: Has your company ever… (US respondents) 48
Figure 2.4: Has your company ever… (Asian respondents) 48
Figure 2.5: What does ‘a mobile strategy’ mean to you right now? 49
Figure 2.6: Does your company have a website specifically designed for the
mobile web? 52
Figure 2.7: Does your company have a website specifically designed for the
mobile web - split by travel sector 53
Figure 2.8: Does your company have a website specifically designed for the
mobile web - geographical split 54
Figure 2.9: Do you see “mobile” becoming an increasingly important element of
your online/digital strategy? 54
Figure 2.10: Do you believe that “mobile” will change the way you communicate
with your customers? 55
Figure 2.11: Do you believe that “mobile” will change the way you communicate
with your customers? (UK Respondents) 56
Figure 2.12: Do you believe that “mobile” will change the way you communicate
with your customers? (Asian Respondents) 56
6 7
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