Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
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The style of communication is also likely to be altered because the mobile interface is

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characteristically more “cluttered and can pose design, content and communication
limitations”. It is argued that it is “like nothing else that currently exists”, so is a “different
‘channel’ of communication” altogether, and that it is of course going to demand a o
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different way of communication.
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Regionally the “No” proportion stays relatively constant at around 9-11% but some areas
are less sure than others. In the UK, for example, a full 28% are unsure of whether mobile
will impact their communications, though still only 11% went so far as to say it would
not.
Figure 2.11: Do you believe that “mobile” will change the way you communicate
with your customers? (UK Respondents)
No
11.6%
59.6%
28.8%
Yes
Not sure
Source: EyeforTravel Research 2009
Figure 2.12: Do you believe that “mobile” will change the way you communicate
with your customers? (Asian Respondents)
1.6%
No
7.4%
Not sure
91.0%
Yes
Source: EyeforTravel Research 2009
The Asian based Travel industry appears considerably more convinced about the impact
of mobile technologies on communication; respondents often commented that the
impact was already being felt. A significant 91% agreed with this question and only 1.6%
stated ‘no’.
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© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
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