v
e
y
Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
v
e
l

S
u
r

T
r
a
Figure 2.8: Does your company have a website specifically designed for the mobile
web - geographical split
e

&
No Yes Don’t know
o
b
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l
100%
M
8
.7
%
.7
%
7
4 7
.4
%
7
.4
% 4
.
%
90%
%
80%
5
%
1
7
.
4
%
1
9
.
3
%
2
1
.
1
9
.
6
.
8
%
70%
3
1
60%
50%
40%
%
30% 7
3
.
9
7
6
.
0
%
7
1
.
1
%
7
3
.
0
%
6
3
.
5
%
20%
10%
0%
Asia Other Other UK US
Europe
Source: EyeforTravel Research 2009
Geographically, the US reports the highest proportion of companies with mobile specific
websites (32%). Asia Pacific respondents report the lowest mobile website penetration at
17% and the UK is just above this with around 20%.
2.3 Perceptions towards the integration of Mobile in Travel
What does the travel industry think about the future of mobile technology?
Figure 2.9: Do you see “mobile” becoming an increasingly important element of
your online/digital strategy?
5.3%
No
73.7%
21.0%
Yes
Not sure
Source: EyeforTravel Research 2009
Clearly there is a strong belief that Mobile is going to play a part in the industry’s future
in the digital space. These figures are broadly similar no matter which sector or region
the respondent is from – most importantly, the percentage of respondents who answered
“No” is consistently very low indeed.
The number of respondents who were “Not sure” is fairly high however, and this was
a strong theme throughout the survey. Respondents often indicated that while they
certainly could not rule out investing in various areas, they were not sure where the
technology was headed – but generally they felt that it was going to play a significant role
in the future of the industry.
54 55
© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
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