Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction

T
r
a
v
e
l

S
u
r
v
e
y
Figure 2.7: Does your company have a website specifically designed for the mobile
web - split by travel sector
i
l
e

&
o
b
OTAs Suppliers
M
65%
6%
66%
Don’t know
6%
Don’t know
No No
29%
28%
Yes Yes
Airlines Tour Operators
Hotels
No
55%
Don’t
7%
Don’t know
89% 8%
71% 7%
know
No
3%
Don’t know
22%
38%
Yes
No
Yes
Yes
Source: EyeforTravel Research 2009
Looking at the travel sectors individually, it appears that the proportion of suppliers and
online intermediaries who have developed a mobile specific website have reached the
same levels – around 65% have not developed a mobile website and around 28% have.
Within the supplier category, it is revealed that the Airline sector leads against Hotels with
38% with mobile websites and 22% of Hotels.
Tour operators are the weakest of the sectors under review in the mobile web space and
a significant 89% do not currently have mobile websites developed.
It is evident that there is a lot of room for growth in this area and it will be very interesting
to see how the results shift and if patterns are different in 12 months time. It will also be
very interesting to assess the ROI of mobile specific websites as the market develops.
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