Mobile Technology in Travel - The Introduction
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List of Figures
f Figur
Figure 1.1: Global Mobile Subscribers by Continent 13
Figure 1.2: Global Mobile Subscribers CAGR by Region (2004 – 2007) 14
Figure 1.3: Estimated Net Subscriber Additions (Millions, 2007 – 2011F) 14
List o
Figure 1.4: Global Share of Mobile Market (2007F) 15
Figure 1.5: Mobile Penetration by Continent 16
Figure 1.6: PC Internet Penetration by Continent 16
Figure 1.7: Global Mobile Service Revenue - Voice/Data Split (2006 and 2011E) 17
Figure 1.8: PC Internet vs. Mobile Penetration in Major Developing Nations 18
Figure 1.9: The journey to Mobile 19
Figure 1.10: Smartphone Penetration (EU5 = Consolidation of Shown EU Countries) 19
Figure 1.11: iPhone Applications by Category (Jan 2009) 21
Figure 1.12: Smartphone Users by Region and Country (3 Month average ending
November 2008) 22
Figure 1.13: OEM Handset Manufacturer Share by Country (3 month average
ending November 2008) 23
Figure 1.14: US Operator Shares for Total Mobile and Smartphone Users 24
Figure 1.15: UK Operator Shares for Total Mobile and Smartphone Users 24
Figure 1.16: Spanish Operator Shares for Total Mobile and Smartphone Users 25
Figure 1.17: Italian Operator Shares for Total Mobile and Smartphone Users 25
Figure 1.18: German Operator Shares for Total Mobile and Smartphone Users 26
Figure 1.19: French Operator Shares for Total Mobile and Smartphone Users 26
Figure 1.20: Total Mobile vs. Smartphone, Sex by Country (3 months average
ending November 2008) 27
Figure 1.21: Total Mobile vs. Smartphone, Age by Country (3 months average
ending November 2008) 27
Figure 1.22: Proportion of US Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 28
Figure 1.23: Proportion of UK Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 29
Figure 1.24: Proportion of Spanish Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 29
Figure 1.25: Proportion of Italian Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 30
Figure 1.26: Proportion of German Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 30
Figure 1.27: Proportion of French Users by income group for Total Mobile and
Smartphones (3 month average ending November 2008) 31
Figure 1.28: Payment Plan by Total Users & Smartphone Users (3 month average
ending November 2008) 31
Figure 1.29: Percentage of users that have a form of data plan (3 months average
ending November 2008) 32
Figure 1.30: Data Plan Types broken down by Sex by Country (3 months average
ending November 2008) 33
4 5
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