Chapter 2: Mobile & Travel Survey Mobile Technology in Travel - The Introduction
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Figure 2.3: Has your company ever… (US respondents)
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Source: EyeforTravel Research 2009
Marketing and advertising appear to be less of a focus in the US, with lower figures
for mobile advertising, opt-in campaigns and Bluetooth marketing. However the more
interactive technologies held more interest for our US respondents with a much larger
uptake (by over 20%) of mobile internet sites, mobile applications and additional
services.
Figure 2.4: Has your company ever… (Asian respondents)
No Yes Don’t know
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Source: EyeforTravel Research 2009
48 49
© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
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