et
Chapter 1: The Global Mobile Market Mobile Technology in Travel - The Introduction
Figure 1.41: SMS Access of News/Information by Smart/Non-Smart and Country
(3 months average ending November 2008)
al Mobile Mark
Total Smart Non-smart
Glob
30%
26.9%
25%
22.1%
20%
18.6%
17.4%
16.5%
17.1%
15%
14.6%
11.8%
12.1%
11.6%
10.1%
10.6%
10%
9.4%
7.8%
8.6%
9.1%
7.2%
7.9%
8.3% 8.3%
7.4%
5%
0%
US EU5 UK Spain Italy Germany France
Source: M:Metrics
In general, the penetration of non-smartphone users is close to smartphone users when
looking at the ‘overall access chart’. This shows that SMS access of information and services
is not a ‘platform dependent’ feature but quite accessible to all mobile users. However
the data does reveal that smartphone users may have marginally more of a tendency to
make use of such services in comparison. The US and France are the exceptions to this as
it seems that there is a much higher propensity for smartphone users to use SMS access
than non-smartphone users in these countries.
Figure 1.42: App Access of News/Information by Smart/Non-Smart and Country
(3 months average ending November 2008)
Total Smart Non-smart
30% 29.0%
25%
20%
18.1%
17.8%
16.0%
15%
14.7%
13.6%
10.5%
10%
8.0%
5.5% 5.5%
6.0%
5%
4.8%
3.7%
4.6% 4.3%
2.8% 3.2%
3.3%
2.8%
3.5%
2.0%
0%
US EU5 UK Spain Italy Germany France
Source: M:Metrics
42 43
© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80