et
Chapter 1: The Global Mobile Market Mobile Technology in Travel - The Introduction
The French market
Figure 1.27: Proportion of French Users by income group for Total Mobile and
al Mobile Mark
Smartphones (3 month average ending November 2008)
Total Smart
Glob
50%
46.3%
45%
40%
38.4%
35%
30.1%
30%
25.2%
25%
23.4%
20% 17.5%
15%
10% 7.5%
5%
3.8%
2.5%
3.1%
1.3% 1.0%
0%
<€20k €20k €40k - < €65k €85k - €105k+
- <€40k €65k - <€85k <€105k
Source: M:Metrics
Following a similar trend to the majority of examined EU countries, France shows a
weighting towards the lower income bands for both smartphone users and total mobile
users. This is more pronounced in the French market with 93.9% of total mobile users
falling into the first three bands. Perhaps based on this, the weighting of smartphone
users in the upper income bands seems more pronounced. France shows the largest
variances between bands contributions to the total mobile and smartphone markets. For
example there is an 8 percentage point variance between the €40k - €65k contribution to
the two markets (46.3% to total and 38.4% to smartphone).
1.6.4 Mobile users… which data plans have they organised?
Figure 1.28: Payment Plan by Total Users & Smartphone Users (3 month average
ending November 2008)
Personal or family plan; self or family member pays
Personal contract; full or partial employer reimbursement
Corporate contract; employer pays directly
Pre-paid; Pay As You Go
Unspecified
100% 1.3% 1.8% 1.8% 2.0% 1.3% 1.6% 1.4% 1.0% 1.1% 1.1% 0.8% 0.5% 2.1% 1.9%
2.1%
9.5%
7.2%
6.7%
90%
20.8% 17.8%
18.2%
12.3%
9.7% 20.8%
9.1%
2.4% 6.8%
80%
35.4%
2.9% 3.0%
2.5%
43.8%
3.4%
39.2%
5.4%
1.2%
7.4%
7.0% 50.8%
70%
1.9% 5.1%
4.9%
60%
75.3%
7.5%
84.0%
2.9%
3.4% 3.1%
2.2%
50% 1.7%
3.3%
2.2%
40% 79.2%
80.7%
82.5%
76.3% 76.6%
70.6%
30%
66.2% 68.8%
49.9%
52.6%
54.6%
20%
42.9%
6.1%
3.2%
1.2%
10% 0.7%
15.3%
10.2%
0%
Total Smart Total Smart Total Smart Total Smart Total Smart Total Smart Total Smart
EU5 Italy Spain France Germany UK US
Source: M:Metrics
30 31
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