Chapter 1: The Global Mobile Market Mobile Technology in Travel - The Introduction
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Table of Contents f Cont
Introduction
8
Methodology 12
T
able o
Chapter1: The Global Mobile Market 13
1.1 Mobile subscriber base 13
1.2 Internet vs. Mobile penetration 15
1.3 Mobile in Developing Nations 17
1.4 The Smartphone Revolution 19
1.4.1 Smartphone Focus: The iPhone 20
1.5 Mobile handsets and operators 23
The US market 23
The UK market 24
The Spanish market 24
The Italian market 25
The German market 25
The French market 26
1.6 Demographic overview of the following mobile markets: 27
The US market
The UK market
The Spanish market
The Italian market
The German market
The French market
1.6.1 Mobile users… male or female? 27
1.6.2 Mobile users… what age are they? 27
1.6.3 Mobile users… what income bracket are they? 28
1.6.4 Mobile users… which data plans have they organised? 31
1.7 Data plans 34
US market: data plans 34
UK market: Data plans 35
German market: Data plans 36
Italian market: Data plans 36
Spanish market: Data plans 37
1.7.1 Mobile data access analysis 39
1.8 Trend of Mobile internet access 43
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