et
Chapter 1: The Global Mobile Market Mobile Technology in Travel - The Introduction
The German market
al Mobile Mark
Figure 1.18: German Operator Shares for Total Mobile and Smartphone Users
2.1% 1.4%
100%
3.0% 2.5% Glob
90%
4.2%
3.6%
6.5%
5.1%
Talkline
80% 10.6%
12.2%
Mobilcom
70%
Debitel
60%
24.7% 26.1%
50%
E-Plus
40%
O2
24.2%
30%
30.1%
Vodafone
20%
T-Mobile
10%
24.8%
19.0%
other
0%
Total Smart
Source: M:Metrics
The total German market is operated by both Vodafone and T-Mobile with just over 24%
share each. However T-mobile leads Vodafone in the smartphone user market with 30.1%
share to Vodafones 26.1%. In the past, T-Mobile have distributed a number of Blackberry
models and have recently begun the distribution of Google’s G1 Android phone.
The French market
Figure 1.19: French Operator Shares for Total Mobile and Smartphone Users
100%
90% 17.7%
13.4%
80%
70%
30.7%
37.8%
Bouygues
60% SFR
50% Orange
40%
other
30% 41.8%
43.6%
20%
10%
9.9%
0%
5.2%
Total Smart
Source: M:Metrics
Orange has the majority market share of the French mobile user market (41.8%). It
is followed by SFR with 30.7%. Both of these operators have a higher share of the
smartphone user market (43.6% for Orange and 37.8% for SFR). Orange gains through
the distribution of a number of Palm and Blackberry handsets while SFR have also had a
hand in the distribution of Blackberrys, most recently the Blackberry Storm.
26 27
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