et
Chapter 1: The Global Mobile Market Mobile Technology in Travel - The Introduction
1.5 Mobile handsets and operators
al Mobile Mark
Figure 1.13: OEM Handset Manufacturer Share by Country (3 month average ending
November 2008)
Glob
LG Sony Ericson Samsung Nokia Motorola other
100%
% %
3
%
4
.7
%
4
.1
%
4
.3
%
6
.5
5
.3
5
.
90%
4
%
% %
4
.8
1
9
.
.
1
%
80%
1
5
.
0
%
1
2
.6
7
%
%
2
1
.
1
4
2
.4
%
2
0
.
8
%
70%
%
.
6
%
1
1
.4
%
1
6
.
4
%
1
7
1
2
.0
6
%
60%
1
8
.
3
1
8
.
6
%
2
8
.
50%
1
2
.2
%
%
7
%
40%
4
8
.
3
%
%
3
7
.
.
6
%
5
0
.
4
%
3
6
.
7
30%
3
4
2
1
.
8
3
0
.
2
%
3
%
5
.
20%
%
4
%
1
0
.1
%
1
2
.
10%
% 1
0
.0
%
9
.0
%
1
3
.1
6
%
.
9
%
%
%
1
7
.
5
2
3
.
0%
1
4
1
1
.9
%
1
2
.3
%
1
0
.9
1
5
.
1
US EU5 UK Spain Italy Germany France
Further split of “other” category:
RIM 4.0% Sagem 3.8% Sagem 2.0% Sharp 2.0% Siemens 1.6% Siemens 7.6% Sagem 13.5%
Sanyo 3.1% Siemens 2.8% Siemens 1.7% Alcatel 1.6% RIM 1.2% Sagem 1.3% Alcatel 1.8%
Kyocera 2.9% Alcatel 1.0% Apple 1.2% Siemens 1.5% Apple 0.8% Aple 0.8% Siemens 1.1%
Apple 1.6% Apple 0.9% RIM 1.2% RIM 1.1% Palm 0.1% RIM 0.5% Apple 1.0%
Palm 1.6% RIM 0.9% O2 0.7% Apple 0.8% Remaining Alcatel 0.4% Philips 0.4%
UT Starcom 1.2% Sharp 0.6% Sharp 0.5% Palm 0.1% other 7.2% Sharp 0.2% NEC 0.3%
Remaining Palm 0.1% Sendo 0.3% Remaining Palm 0.1% RIM 0.3%
other 3.2% Remaining Palm 0.1% other 5.0% Remaining Palm 0.2%
other 4.0% Remaining other 4.9% Remaining
other 4.6% other 4.9%
Source: M:Metrics
Examining the handset share by country we see a number of regional variances. Nokia is
prevalent in most of the EU countries with an overall EU consolidation of 37.7%. However
in the US, Motorola is the market leader with 30.2% share followed by LG (19.4%) and
Samsung (18.3%). Examples of manufacturers with same targeted regional share are
Siemens in Germany with 7.6% share and Sagem in France (13.5%) It is important to be
aware about the use of different handsets within target markets when sourcing mobile
technology solutions for that market due to functionality, interface, etc.
22 23
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