etet
Mobile Technology in Travel - The Introduction
1. The Global Mobile Market
al Mobile Markal Mobile Mark
1.1 Mobile subscriber base grows globally
GlobGlob
The global mobile market continues grow with a 13.7% increase in the volume of
subscribers from 2007 to 2008. The Global market reached about 3.5 billion users in
2008 and is projected to continue to grow to reach about 4.6 billion by 2011, with CAGR
of 9.4%. Asia Pacific currently has the highest volume of subscribers with 1,357.5 million
subscribers in 2007.
Figure 1.1: Global Mobile Subscribers by Continent
Asia Pacific N&W Europe C&E Europe North America
Latin America Africa Middle East
Global
1,500 5,000
1,357.5
4,590
1,350 4,254 4,500
1,200
3,901
1,101.7 4,000
3,502
s
1,050 3,500
3,081
857.5
iber
900
2,650
3,000
750
702.8
2,500
s by continent
2,170
(million)
600
1,745
2,000
iber
437.9
al subscr (million)
452.2
450
397.4
391.6 1,500
358.7 365.5
295.3
315.0
300 199.8
273.0
1,000
Glob
Subscr
198.6
225.9
277.5
251.6
150
224.8 211.1
176.2 168.7 500
129.8
79.7
0 28.7 44.8
64.5
84.4
0
2004 2005 2006 2007 2008F 2009F 2010F 2011F
Source: Source: ITU; Portio Research LTD
In absolute numbers the Asia Pacific market leads, up by 655 million subscribers in 2007
compared to 2004. The North & Western European region follow Asia Pacific in volume
terms and by 2007 reached a total of about 437.9 million. Central & Eastern Europe have
also experienced good growth and in 2007 the region reached almost the same number
of subscribers as N & W Europe. The US and Latin American regions have a slightly
lower volume of subscribers, around 300 million each. However, although with low base
numbers, the Middle East has experienced the fastest growth with a CAGR of 43.3%
followed by Africa with a 38.4% CAGR (2004-2007).
12 13
© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80