Introduction
VOL. 1: MOBILE TECHNOLOGY IN • Is Mobile a viabile channel to reach the
TRAVEL REPORT - The Introduction travel consumer?
• Marketing, distribution, CRM and
oduction
added value service strategies
•
Intr
Case studies from the industry’s
leading companies: Is there a business
• case or not?
What is the future of Mobile in Travel?
2. Mobile and the travel consumer
- This report -
• The impact of Mobile on the travel
buying cycle
This report will look at the growth of
• The digital traveller
the global mobile market and other
• Corporate Vs. Leisure
measures critical for the advancement for
Mobile in travel. Plus it includes analysis
3. Practical guide to investing in
of the results of an industry wide survey
Mobile technologies
conducted in late 2008 to find out what
• Preparing for the Mobile platform
you, the industry know, need to know and
Developing mobile content
want to know about Mobile and identifies
the key opportunities and challenges to be
4. Developing mobile strategies and
addressed.
investing in new technology
Analysis and insight into opportunities
VOL. 2: MOBILE TECHNOLOGY IN
from mobile technology innovations
TRAVEL REPORT – The Detail
•
Mobile search
•
Mobile marketing
•
Mobile applications
•
Mobile travel distribution
•
Mobile customer service
•
Mobile ticketing
•
Mobile social media
•
Mobile and the brand
•
Mobile transactions
- Part 2 to be published April 2009 - •
Mobile analytics
•
Managing multi-channel strategies
1. The Mobile travel market •
The legalities
• Who is the Mobile travel market?
Relevant up to the minute statistics. 5. Planning for the future of mobile
• How have travel suppliers and travel
intermediaries embraced mobile
technologies to date?
•
Operational management for mobile
• Which sectors / companies are buying
strategy integration
Mobile as a strategy?
10 11
© EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved.
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