PROFILE
Twickenham Stadium April 1st & 2nd, 2009
www.comms-dealer.com
NEC moves into new era
NEC Infrontia has quietly kept its light under a
bushel for many years in the UK, but its move
to a new purpose built state-of-the-art base at
Ruddington signals a new era for the NEC camp.
Andrew Cooper
W
hile NEC is a key giving NEC one of the world’s According to Cooper NEC is Cooper says that the SV8100’s key
player in Japan leading patent registration ‘perfectly placed’ to satisfy any differentiator is that it places people
and much of Asia, rankings,” added Cooper. “The customer demand up to 500 at the centre of its operation.
and a major force company must make the most extensions, meeting the needs “We define our objective as
in other global markets including advanced technology available of at least 95 per cent of the UK creating a 360-degree end user
the USA, its focus in the UK until to its customers at the most installed base. “Better yet, we solution,” he added. “We have
recently has been on the OEM aggressive price points possible.” do this on two platforms only. In never lost sight of end user needs
sector. These days, NEC’s gaze the sub-15 extension sector the when developing equipment
has fallen firmly on the channel The facilities at Innovation House XN120 has proved a runaway and applications that make true
and according to Sales Director are a key part of NEC’s UK success, and the SV8100, launched convergence of phone, email and
Andrew Cooper its relocation from expansion plans, and according to last September, is a solution that instant messaging straightforward.
Loughborough to Innovation House Cooper the new building packs a meets the needs of virtually All functions merge automatically
at Ruddington (an attractive rural wow factor punch that is certain every other target customer. and unobtrusively into their work
site south of Nottingham) is a vital to leave a lasting impression on patterns to deliver significant RoI.”
step on the way to realising the visitors. “Companies, like people, “The great benefit for end
company’s channel vision. “It’s not are judged on appearances and users, and the most persuasive He believes that NEC offers
a huge move in terms of distance environment affects performance,” close for the reseller, is that the a ‘bigger bang’ for every
so there have been no issues with he said. “Our state-of-the-art SV8100 delivers a cost-effective buck, basing his claim on the
relocating key staff,” he said. demonstration suites will make it solution with significant RoI that system’s ease of operation,
“And while we have grown in the easy for resellers to put all of our can be implemented at any simple expandability and inbuilt
last ten years we are still a lean new applications through their level. If customers just want a applications such as real-time
organisation, 50 strong, and we paces in planned surroundings. telephone system, whether key system monitoring through MyCalls,
have the luxury of space. There’s Of the many visitors to Innovation or PBX, they can have it. If they plus a Mobile Extension application
enough to accommodate the House since last November the want an advanced IP solution that’s built in at no extra cost.
most ambitious expansion targets.” feedback has been nothing short or an applications server to
of enthusiastic. One compared handle Unified Communications, Cooper enthused: “Naturally, we
Cooper confirmed that NEC it to Hamley’s toy shop.” they can have that too.” want to share our excitement in
is committed to attaining the our new home with the channel,
same high profile in the UK and and to whet their appetite we are
Europe that has been achieved
We define our objective as
organising a programme of SV8100
throughout the rest of the world.
delivering a 360-degree
training courses covering UCB,
“NEC is the only global company MyCalls, IP DECT, VoIP and Desktop
in the world’s top five in both
end user solution. We have never
Suite. We can promise the channel
computers and communications,
and whose 150,000 people
lost sight of customer needs
a proposition that will help it cope
profitably with anything the wider
spend £2 billion annually on R&D economy throws at it.”
�
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