GREEN COMMS
Twickenham Stadium April 1st & 2nd, 2009
www.comms-dealer.com
Debate over
going Green
Environmentalists in the channel have challenged
a controversial report by analyst firm Ovum
that says the case for Green ICT is the biggest
‘casualty of the economic turmoil of 2008’.
T
he report’s author, senior solutions that would help them cut Even if the Green issue is not top
analyst Tony Baer, stated energy usage and make significant of the agenda for clients in the
that Green IT will take savings as a result. Whatever the current climate, Steve Hayden,
a backseat to cost- motivation to deploy greener ICT Managing Director of Chesham-
cutting and survival in 2009. “Like solutions, both the environment based Green Telecom, believes
any business strategy, Green IT and the organisation’s bottom it will always be embraced if
requires a long-term planning line will benefit. That the latter is there is no additional outlay. “A
horizon. Conventional wisdom is more ‘front of mind’ in the current Green supplier versus a non-Green
Kelly MacMillan
that it is impossible to make long- economy is no surprise. In fact it supplier will more often than
term decisions when the world should compel IT decision makers not win the business,” he said.
changes overnight,” he said. to make sure that the solutions they “The impact of climate change
The Green
deploy are more energy efficient is effecting society as a whole
issue is
However, Kelly MacMillan, so that they can cut costs over and will remain a key factor in
environmental champion at the longer term in a world where choosing suppliers for many years,
still important. It
Mitel, disagrees with the analyst’s energy resources are becoming if not indefinitely. If switching to
is the potential
viewpoint, saying: “The green increasingly scarce and expensive.” a Green telecoms supplier can
agenda is still important but it is be done at the same time as
cost savings that
the potential cost savings that Most vendors would agree that cost-cutting then the switch can
most businesses
most businesses are focusing capex is not a priority for anyone be truly justified. It is simply the
on. Meanwhile, if they are a currently, says Dr Aydin Kurt-Elli, job of the telecoms reseller to
are focusing on
quoted business, they have the CEO, Lumison. “It will be interesting, educate the consumer to the
regulatory obligation of issuing a however, to see if the deployment benefits of Greener telecoms.”
statement regarding their actions – and more importantly usage – of consequences in the near future,
towards the environment in their UC, voice, and videoconferencing Green Telecom worked hard to warns Gary Shepherd, founder of
Annual Business Review. Under grows as business travel becomes be carbon positive in 2008 and PC Power Down (a World Wildlife
the Business Act, 2005, from an expensive luxury. Selling through this has been well received by Fund-backed Green solution
October 2007, quoted companies web conferencing, and project its existing and new clients. “We that puts computers and other
must disclose information on managing through audio bridges, would recommend all telecoms devices into hibernation when
environmental, employee, social plus HR through videoconferencing suppliers to calculate their carbon not in use). He agrees with the
and community matters.” are all much cheaper alternatives footprint and offset annually. There principle of Ovum’s viewpoint but
to business travel, yet yield are carbon calculators available says a fresh look at Green issues
Andy Elliot, EMEA Marketing Director fabulous results for a company’s online and many offsetting may help to distinguish between
at Mitel Networks, added: “While Green credentials. While capex is programmes available. Then the hype and the reality. “Some
I agree with the premise that an issue and will be for some time, carbon neutral (or positive) resellers Green technologies have been
most IT decision makers will be if service providers can provide can use their Green credentials as deployed as a whim or to get
concerned with the need to cut these Green solutions on an opex a differentiator,” added Hayden. the tick in the box. Not enough
costs in the economic downturn, model customers will buy. Being investigation has taken place in
it would be negligent of them not Green and improving the bottom If businesses turn a blind eye to the regards to the business case prior
to consider deploying greener ICT line are not mutually exclusive.” Green imperative they will face to deployment,” he stated.
�
Wholesale solutions designed for you
call: 0800 019 8900
email: wholesale@chesstelecom.com
22 COMMS DEALER FEBRUARY 2009 www.comms-dealer.com
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56