www.comms-dealer.com
Twickenham Stadium April 1st & 2nd, 2009
VIEWPOINT
global IP extn market
new
talkingsense 100% RESELLER FOCUSED
Global Corded PBX/IP PBX
Global IP extns market Richard Carter
Total Extensions (exc Micro PBX), 000s
North America continues
Rocom Managing Director
to represent the greatest
15,956
15,939
Asia Pacific
proportion of IP deployments
26% 27%
at a global level and the
Latin America
7% 9%
IP market continued to
North America
demonstrate healthy levels
23% 23%
of growth as it increased
Middle East & Africa
8% 8%
by 16 per cent in Q3 2008 What’s in a name? We are confident that Rocom is a trusted
10% 9 %
Eastern Europe
compared to Q3 2007. brand. Similarly, millions of people feel reassured about
what life may throw at them because they have insured their
26% 26%
Western Europe
The penetration of IP into lives, cars, houses and belongings with Norwich Union.
Q3 2007 Q2 2008
total extensions remains It’s a name that inspires confidence. If you want to invest
of the volume of extensions some larger accounts at around 50 per cent, in the company, however, you buy shares in Aviva – the
deployed when compared contributed to high levels compared to just under corporate name that was created after Norwich Union
to the same period in of growth in the above 28 per cent in Western acquired a string of other household names in the insurance
2007. Other Eastern 100 extensions market. Europe and ahead of the business and launched itself as a public company.
European markets also global average, which is What I can’t understand is why the company is now
declined, with Hungary in While the Middle East still less than 25 per cent. abandoning the Norwich Union name and spending millions
particular experiencing and Africa increased The greatest increase on re-branding as Aviva. It seems strange that a brand that
noticeable difficulties. by five per cent and in IP was witnessed this has built a loyal following for generations is to be lost. For
Asia Pacific by three per time in Latin America as my part, I’d be alarmed at the prospect of possibly destroying
On the other hand, the cent, the North American a result of activity in the brand value that had been established over many years.
Middle East and Africa, market suffered an enterprise space, while That’s not to say that a name change is never a smart
Latin America and Asia almost negligible decline Eastern Europe, Western move. But there have to be pressing reasons to do so.
Pacific all saw moderate with Cisco remaining Europe and Asia Pacific all Changing Windscale to Sellafield was a reasonable step
to very good levels of the market leader for demonstrated double digit after the nuclear leak scares. And would Judy Garland
growth. According to a third consecutive growth of between 15 per have become such a star if she had sung ‘Somewhere
MZA the biggest surprise quarter, followed by cent and 24 per cent. � over the Rainbow’ as Frances Ethel Gumm?
was Latin America, where Avaya and Nortel. www.mzaconsultants.com
rs from Siemens.
For NEW Siemens customers.
40% off RRP with standard
Rocom discounts still applied.
Move 38n bundle – as Move 38i bundle content:
Qualify for
Call the Siemens specialists
the reseller
on 01937 847 800
Rockingham Races
or email teamsiemens@rocom.co.uk
incentive.
Call your Account
SIE/MOVE38i
Manager.
Terms and Conditions apply. This offer cannot be used in conjunction with any other offer. Offer available whilst stocks last.
Rocom Limited Thorp Arch Wetherby West Yorkshire LS23 7RR t 01937 847 777 f 01937 847 788
e enquiries@rocom.co.uk w www.rocom.co.uk
www.comms-dealer.com COMMS DEALER FEBRUARY 2009 15
Terms and Conditions apply. This offer cannot be used in conjunction with any other offer. Offers available while stocks last.
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